Work Overview:
The collaboration between The Museum DC and the Steph Curry brand (Under Armour) culminated in a photo and video shoot capturing their new sneaker line collaboration, utilized for digital ad campaigns to promote the partnership. Notably, the model for the shoot was Legreg Harrison, father of the boutique's owner and a native of Washington D.C.
Objectives:
- Showcase the collaboration between The Museum DC and Curry Brand through captivating photography and videography.
- Generate excitement and engagement surrounding the launch of the Curry 1 retro sneaker line collaboration.
- Drive sales and brand recognition through effective digital advertising campaigns.
Scope of Work:
The scope involved conducting photography and videography sessions to capture the collaboration between The Museum DC and Curry Brand, ensuring high-quality content suitable for digital advertising campaigns.
- Conduct photography and videography sessions to capture the essence of the collaboration.
- Coordinate with models and stakeholders to ensure a seamless shoot process.
- Create high-quality content suitable for use in digital ad campaigns.
- Select imagery and footage that effectively highlights the unique design and significance of the collaboration.
- Implement strategic planning to resonate with the target audience and drive engagement and sales.
In conclusion, the collaboration between The Museum DC and Curry Brand resulted in captivating imagery and footage, effectively driving excitement and engagement for the Curry 1 retro sneaker line, ultimately elevating brand recognition and sales.
