Work Overview:
Taquilla Trammell, founder of Lauren's Boutique in Woodland Hills, California, commissioned the creation of two dresses in 3D format. The project involved utilizing Cinema 4D, Mixamo, and Marvelous Designer to replicate the reference designs accurately. The process included designing the clothes in Marvelous Designer, rigging the character in Mixamo, and integrating all elements in Cinema 4D with texturing and lighting. The final animation served as a product visualizer and contributed to the brand's digital efforts, offering versatility in digital advertising through multiple scene angles.
Objectives:
- Accurately recreate the reference dress designs in 3D format to match the original garments.
- Develop a compelling animation serving as a product visualizer to enhance brand visibility and engagement in digital platforms.
Scope of Work:
The project involved designing two dresses in Marvelous Designer, rigging the character model in Mixamo, and integrating all elements in Cinema 4D, overcoming challenges such as replicating specific fabric textures and tying intricate knots behind the model's head.
- Design two dresses in Marvelous Designer, ensuring fidelity to the reference images provided.
- Rig the character model in Mixamo for seamless animation integration.
- Utilize Cinema 4D to integrate all elements, including texturing and lighting, to create the final animation.
- Overcome challenges such as replicating specific fabric textures and tying intricate knots behind the model's head.
- Finalize the animation for use as a product visualizer and in digital advertising efforts, leveraging multiple scene angles for versatility and cost-effectiveness.
In conclusion, the 3D animation successfully recreated the reference dress designs, serving as a captivating product visualizer and bolstering the digital presence of Lauren's Boutique, demonstrating the versatility and cost-effectiveness of utilizing 3D assets in digital advertising.
